Women entrepreneurs

Women Entrepreneurs | Reasons for growth of women entrepreneurship

Women Entrepreneurship: Women Entrepreneurship is about women starting a business, gathering all the resources, taking risks, facing challenges, providing employment to others and managing the business independently. About 1/3 of entrepreneurs in the world are women entrepreneurs. According to the definition provided by the Government of India: 51% of the Read more…

SWOT analysis

SWOT Analysis

SWOT analysis of the Indian economy: SWOT analysis (or SWOT matrix) is a strategic planning technique used to help identify the strengths, weaknesses, opportunities and threats associated with business competition or project planning of an individual or company. Its objective is to specify the objectives of a company or commercial Read more…

Macro environment analysis

Macro Environment Analysis

Macro environment analysis: When it comes to environmental analysis, we usually refer to the macro environment, but also include industry and competition analysis, product innovation, consumer analysis, and the company’s internal environment. Macro environmental scanning involves analyzing: 1. Economy i. GDP per capita ii. Economic growth iii. Unemployment Rate iv. Read more…

SLEPT analysis

SLEPT Analysis

SLEPT Analysis (Social, legal, economic, political and technical): It is important to ‘scan’ the external environment before making business plans or when evaluating existing ones. Doing so takes the form of a SLEPT analysis and, therefore, scanning or investigating the social, legal, economic, political and technological impacts that may or Read more…