SWOT analysis

SWOT Analysis

SWOT analysis of the Indian economy: SWOT analysis (or SWOT matrix) is a strategic planning technique used to help identify the strengths, weaknesses, opportunities and threats associated with business competition or project planning of an individual or company. Its objective is to specify the objectives of a company or commercial Read more…

Macro environment analysis

Macro Environment Analysis

Macro environment analysis: When it comes to environmental analysis, we usually refer to the macro environment, but also include industry and competition analysis, product innovation, consumer analysis, and the company’s internal environment. Macro environmental scanning involves analyzing: 1. Economy i. GDP per capita ii. Economic growth iii. Unemployment Rate iv. Read more…